Why Facebook is a Must as a Small Business Marketing Tool

As part of your small business marketing plan you need to be aware of the way your customers are locating your products and services and how their buying decisions are changing.

Online social interaction has become one of the main pastimes for many people utilising social media sites such as Twitter, Facebook, LinkedIn etc. The king of these sites is Facebook with over 500 million people registered on the site, 700 billion minutes spent on Facebook and on average each user having 130 friends ( and these numbers are escalating), as a small business owner, you can see the potential of Facebook to generate leads and sales.

A Word of Caution

However, one word of caution is that social media is about social interaction, and if you use the social media sites with an attitude of sell, sell, sell or me, me, me then you will be wasting your time and energies. You have to engage with your contacts and critics, listen to what people are saying, good and bad. Keep content fresh. Use status updates and newsfeeds to tell people about specials, events, contests or anything of interest.

Small Business Marketing Facebook Essentials:

Gain clarity about your Facebook Marketing goals before you start

Decide upfront what you want to achieve from your Facebook Marketing. Is is getting more customers, providing a better service or maybe creating a brand awareness. Once this is clear, then you can work out your action plan

Build Your Profile and Facebook Business Page

You start by building your profile. It is advisable to have a separate profile for your relatives and non-business contacts and one for your business contacts. You then build your Facebook page using your business profile. Consider what keywords you want to be found for on the search engines and build your profile and Facebook page around this keyword As well as having a Facebook Page, you can also create a Facebook group which can have your keyword as the title.

Make Friends and Get People to “Like” your Facebook Page

Start building your list of friends by inviting your current business contacts and then ask them to “like” your Facebook Page. Then look for groups or pages that relate to your product or service. Example if you are a plumber, then you can join a builders group or a local community group. Through these groups you can then make business contacts by inviting them to be your friend. However the success of them becoming your friends is determined by how you invite them and the uniqueness of your message. Once your Facebook page is ready, make sure you create its awareness through your website and other marketing materials so that people can come and join your Facebook page

Make Your Profile and Pages Informative and Interactive

You want to take advantage of the power of viral marketing and therefore your aim is to get your friends to invite their friends to “like” your Facebook Page.

Facebook Ads

Just like Google AdWords and other Pay-Per- Click marketing, you can set up a Facebook Ad and pay only when someone clicks on that advertisement. Because of the in depth profiling available in Facebook, your ads can be highly targeted with a low cost per click giving you a potentially high return on your investment.

Final Points

Bing has now linked up with Facebook and Google and other search engines are now starting to use social media as part of their algorithm. Therefore a Small Business in this day and age must incorporate Facebook as part of their Small Business Marketing Strategy

By Juzer Kimti – Juzer Kimti is a Small Business Consultant specialising in Local Business Marketing for Small Business Owners, generating Quality leads at a Profit.

New directory for Argyll & Bute

Welcome to the Argyll & Bute Business Directory.  There are only two simple steps to add your Argyll & Bute Based Business:
1. Create an account with us (for free). and
2. Add your Argyll & Bute based business completely free of charge.

The Argyll Directory is your local, community directory for Argyll & Bute.
Our aim is, quite simply, to provide a completely FREE resource for the business and communities of Argyll & Bute.

We are an Argyll based company, run by local people serving local businesses, charities, home users and the community. Argyll & Bute based businesses can list their business in our online directory for FREE.

For businesses in Argyll & Bute – Submit your free entry NOW!.

Sort By: Business NamePostode
Blue Dolphin IT
Short Business Description: Blue Dolphin IT is a locally based IT support company that works with
Small Businesses, Organisations, Charities and Home Users in South Kintyre and beyond.
Keeping It Local CIC Campbeltown and surrounding areas
Short Business Description: The idea behind keeping it local is to bring all that Kintyre has to offer under one roof, like a one-stop shop for the consumer/public and businesses.
Oban CBT Clinic
Short Business Description: The Oban CBT Clinic prides itself on offering evidence-based, realistic and relevant treatment for problems such as low mood, anxiety, low self-esteem, work-related stress, insomnia, pain management and long-term conditions.
Out Of Your Hands Cleaning Services
Business Category:
Short Business Description: Our services range from office cleaning, deep cleans, full end of tenancy cleans, carpet cleans, clearance of propertys, holiday let cleaning along with property management.
Rosneath Peninsula Highland Gathering
Business Category:
Short Business Description: Solo Piping, HIghland Dancing, Heavyweight, Track & Field Events, Various stalls, Beer Tent and much more, a great day out for the family
Taste of Argyll Ltd
Business Category:
Short Business Description: We take pride in delivering locally produced foods and crafts to our customers from far and wide.

200th Anniversary of the Battle of Waterloo

The Battle of Waterloo 1815

The Battle of Waterloo 1815
18th June 2015 – An important day in history today. The 200th anniversary of the Battle of Waterloo. The 91st (Argyllshire Highlanders) Regiment of Foot were there with Wellington and his allies to ensure the defeat of Bonaparte.
Along with the 93rd Highland Regiment, the 91st (Argyllshire Highlanders) Regiment of Foot were renamed 1st Battalion The Princess Louise’s (Argyll and Sutherland) Highlanders in 1881.



Dyslexia Van from Dyslexia Scotland visits Argyll and Bute

Dyslexia Scotland Van

Dyslexia Van from Dyslexia Scotland
Dyslexia Van from Dyslexia Scotland

The Dyslexia Van will be on the road again in June, this time in Argyll and Bute. Visiting Luss, Loch Fyne, Inveraray, Lochgilphead , Tarbert, Kames, Dunoon and Helensburgh.

As well as the chance to go aboard the van and chat to staff, there will be talks and a film screening during the trip.

Click here for the details of the stop off points.

For more information, email info@dyslexiascotland.org.uk or phone 07703 183548.

Argyll & Bute Branch of The Soldiers, Sailors, Airmen and Families Association (SSAFA)

Argyll & Bute Branch of The Soldiers, Sailors, Airmen and Families Association (SSAFA)

One day’s service, a lifetime of support.

SSAFA Logo Argyll & Bute Branch
Soldier & Daughter
Who we are: We are the Argyll & Bute Branch of The Soldiers, Sailors, Airmen and Families Association (SSAFA) Forces Help.
The Association is the national charity helping and supporting those who serve in our Armed Forces, those you used to serve and the families of both.
We have specially trained volunteers who provide help in all manner of situations. Anyone who approaches us is treated with sensitivity, respect and absolute confidentiality.
Where we are: The Branch covers Argyll, Bute, Cowal, Islay, Jura, Kintyre, Lorn & Mull.
Who we help:
Retired Soldier One day’s paid service in any of our Armed Forces is all that is needed for you and your dependants to be eligible for assistance from SSAFA Forces Help.
This includes anyone who did National Service as well as members and former members of the Reserve Forces (who are eligible under slightly different rules).Close relatives, widows, widowers and divirced partners of the person who served are also often eligible.
What we do:
We take action, on request, whenever there is hardship, loneliness or need.The help we give varies enormously; from financial assistance – such as paying a heating bill for a widow or assistance with the costs of household effects – to help for children with additional needs, to emotional support for the lonely, ill or bereaved.

In all cases, the criterion for our assistance is need and our support and advice are completely confidential.

Navy & Army
Do you need help? If you think that you could be eligible for our help please get in touch by telephone or e-mail, or if you know someone who may need our assistance, please contact us or tell them about us.
Volunteers How you can help us:If you would like to join us as a volunteer – doing casework, administration, publicity or fund-raising – please get in touch.
Full training is provided and all expenses are refunded. We look forward to meeting you.
SSAFA Logo The Soldiers, Sailors, Airmen and Families Association – Forces HelpThe national charity supporting those who serve in our Armed Forces, those who used to serve and the families of both.
The Argyll & Bute Branch of SSAFA Forces Help have representatives in Bute, Cowal, Islay & Jura, Kintyre, Lorn (Oban area),
Mid Argyll (Lochgilphead area) and Mull.The following areas are not covered by Argyll and Bute Branch: Ardgour, Ardnamurchan and Morven – see 1566 Lochaber (Inverness-shire and Western Isles); Gareloch, Loch Long, Helensburgh and Cardross – see Dunbartonshire

Argyll & Bute SSAFA Branch

Main Phone: 0800 731 4880

All communication will be treated in the strictest confidence and directed towards a SSAFA case worker in the area concerned.

Central Office:
19 Queen Elizabeth Street
London SE1 2LP
Telephone: 0845 1300975
E-mail: info@ssafa.org.uk
Registered Charity No. 210760 Est 1885
Registered Charity (Scotland) No. SC038056
Republic of Ireland (20006082)